BabyBjörn’s mission is to develop good, functional and safe products for the littlest ones. Their products are made in order to be able to follow babies through their development all the way up to the age of three.


BabyBjörn is a Swedish family-owned business started in 1961 by Björn and his sister-in-law Elsa Jakobson. Today they are located in 50 countries throughout the world. Their headquarters is in Stockholm, where 40 employees work in the areas of product development, sales and design.


Products from BABYBJÖRN are distinguished by their simple, classic yet modern design and their lack of unnecessary details. They also have soft angles that are suitable for babies. Good design will always be about both function and appeal. Their products are timeless and appeal to mothers, fathers and babies